Creativity, Entertainment and Entrepreneurship: Nicholas Tse, the Innovative Nexus
17 March 2026
青蔥計劃在香港（2026) YOUNG SHOOTS IN HONG KONG
26 March 2026Shenzhen Bay Culture Square and SFM to collaborate in talent development for creative industries
March 23 — Shenzhen Bay Culture Square’s Future Design Academy and The University of Hong Kong’s School of Future Media signed a memorandum of cooperation on higher education and cultural creativity. The new initiative is aimed at injecting new vitality into creative industries in the Greater Bay Area through talent development.
The signing ceremony was notably attended by Qi Shufang (齊淑芳女士), Chief Human Resources Officer of China Resources Land; Felix Kwok (郭東杰先生), Chief Creative Officer and Deputy Director of Shenzhen Bay Culture Square; Professor Jay Siegel, Vice-President and Pro-Vice-Chancellor (Teaching and Learning) at HKU; and Ruby Yang, Director of HKU’s School of Future Media.
From left to right: Felix Kwok, Qi Shufang, Jay Siegel, and Ruby Yang.
Qi Shufang, Chief Human Resources Officer of China Resources Land, noted that Shenzhen Bay Culture Square is a key creative and cultural hub in the Greater Bay Area, conceived as a platform for cross-disciplinary and cross-regional cultural exchange and educational innovation. HKU’s School of Future Media, she added, is an established center of interdisciplinary media education and cutting-edge creative research, possessing both an international perspective and profound academic expertise. The new partnership is based on harnessing the potential of resource complementarity and synergy between Shenzhen and Hong Kong.
Jay Siegel said that the collaboration represents a concrete manifestation of the "one country, two systems" framework, promoting cross-system, cross-regional, and cross-disciplinary synergies. “This Memorandum embodies closer cross-border interactions in the Greater Bay Area; it is also a new partnership between creative arts in Shenzhen and the School of Future Media.” Working toward establishing a world-class creative education hub in the Greater Bay Area, the two parties will notably explore the potential that artificial intelligence offers to make creative production more accessible to the public, promote experiential learning, and nurture creative talent in the region.
Felix Kwok, Chief Creative Officer and Deputy Director of Shenzhen Bay Culture Square, highlighted the complementary advantages of Shenzhen and Hong Kong as two major international cities. He further explained that the signing represents an important opportunity for academic collaboration between them and expressed anticipation for co-developing forward-looking academic curricula.
Ruby Yang, Director of the School of Future Media at HKU, said: “This is our first collaboration with the Shenzhen Bay Culture Square in the context of the Greater Bay Area. I think there will be room for so many partnerships, and many more collaborations to be formed here in the coming years.“ She added that she looked forward to cooperation into more areas, providing students with extensive opportunities for hands-on, experiential learning.
Shenzhen Bay Culture Square is a globally influential design and cultural complex. Adhering to principles of global vision, Chinese wisdom, and Shenzhen characteristics, it aims to serve as a hub for global design and cultural exchange, a premier platform for Chinese design to reach the world, and a growing center for public design education.
The Future Design Academy, as a key platform of Shenzhen Bay Culture Square to promote public design education, is built on the core concepts of "integration, stratification, and growth." It provides a closed experiential loop of "cognition – learning – practice – exhibition." Through three major program systems—public welfare basic design courses, interactive experiential courses, and professional international courses—it covers a full spectrum of age-appropriate content, aspiring to become an open university for public design learning, a place where lifelong learning is enjoyed, and a transformation platform directly linking design to products and market realization.
Initially, Shenzhen Bay Culture Square and The University of Hong Kong will seek to deepen cooperation around the Master of Arts in Creative Artificial Intelligence Filmmaking and Media, as well as the Bachelor of Arts in Global Creative Industries programmes, bringing together industry resources, project case studies, and practice venues. Additionally, both sides will facilitate faculty and expert exchanges, visits, and joint teaching to establish a synergistic mechanism integrating industry and education.