Catalina Flórez Ibarra

CEO & Founder of URUA Films / Director / Producer

Colombian audiovisual storyteller and producer working at the intersection of cinema, memory, and female perspectives. Catalina founded URUA FILMS, a production house and creative space that connects Europe, Latin America, and the Caribbean through films and knowledge-exchange projects.

With a strong commitment to nurturing new voices, she leads INTO THE WILD, an intersectional mentorship program for filmmakers in Germany, for which she received the Robert Geisendörfer Award in recognition of her social engagement in the film industry. Her experience spans documentary directing, production and creative consulting, as well as serving on juries for international film funding programs, labs and festivals.

Catalina studied documentary directing at the Film Academy Baden-Württemberg in Germany and at the EICTV in Cuba, as well as journalism and communication sciences in Colombia.

As a director, she explores gender and society with a sharp, aesthetic gaze, as in Orlando – a short story of the middle class that reframes our history through a female voice and was premiered at Jihlava Film Festival, or in Buy Me! earning awards at the Sehsüchte Festival and nominations for the First Steps Award and the German Camera Prize.

Catalina produced and co-wrote the documentary "Until the Sun Dies," winner of several international awards for Best Documentary, Best Director, and Best Cinematography. It has been screened at over 25 international film festivals and premiered in Colombian cinemas. She also produced Franco's Legacy - Spain's Stolen Children, which premiered at the Shanghai Film Festival and Chronicle of a Revolt - One Year Istanbul.